The Multicollinearity Illusion in Moderated Regression Analysis
Marketing Letters, Forthcoming
Posted: 21 Nov 2014
There are 2 versions of this paper
The Multicollinearity Illusion in Moderated Regression Analysis
Number of pages: 17
Posted: 22 Jun 2013
Last Revised: 16 Oct 2014
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Date Written: November 21, 2014
Abstract
Numerous papers in the fields of marketing and consumer behavior that utilize moderated multiple regression express concerns regarding the existence of a multicollinearity problem in their analyses. In most cases, however, as we show in this paper, the perceived multicollinearity problem is merely an illusion that arises from misinterpreting high correlations between independent variables and interaction terms.
Keywords: Multicollinearity, Moderated Multiple Regression, Regression Analysis, Interaction
Suggested Citation: Suggested Citation
Disatnik, David J. and Disatnik, David J. and Sivan, Liron, The Multicollinearity Illusion in Moderated Regression Analysis (November 21, 2014). Marketing Letters, Forthcoming, Available at SSRN: https://ssrn.com/abstract=2528942
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