Customer Relationship Management (CRM) in Pharma
IJMRR, Jan 2014, Volume 4, Issue 1, Article No-13, 116-122
7 Pages Posted: 4 Apr 2015
Date Written: April 3, 2015
Abstract
Now a day’s every businessman using different strategy to cover large are of market to get high market share. In this era customer relationship management strategy is playing an vital role in business. Customer relationship management has to be an integrated company effort and be implemented throughout the entire company in order to be successful. Customer relationship management enables companies to develop long-term relationships with customers that will lead to increased profits and business performance. Each employee in the company must be aware of the need and importance of CRM. Pharmaceutical industry is struggling for developing and maintaining the relation with the customers for that, sales representatives are trying to develop relation with all the stakeholders viz. Doctor, Stockist and Retailers i.e. Chemist. The ultimate consumer of pharmaceutical product is patient. Present research highlights relationship between each stakeholder in pharmaceutical marketing and the use of relationship for business development.
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