Customer Relationship Management (CRM) in Pharma

IJMRR, Jan 2014, Volume 4, Issue 1, Article No-13, 116-122

7 Pages Posted: 4 Apr 2015

See all articles by Ganesh Pathak

Ganesh Pathak

Sri Balaji University, Pune; Lotus Business School

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research

Date Written: April 3, 2015

Abstract

Now a day’s every businessman using different strategy to cover large are of market to get high market share. In this era customer relationship management strategy is playing an vital role in business. Customer relationship management has to be an integrated company effort and be implemented throughout the entire company in order to be successful. Customer relationship management enables companies to develop long-term relationships with customers that will lead to increased profits and business performance. Each employee in the company must be aware of the need and importance of CRM. Pharmaceutical industry is struggling for developing and maintaining the relation with the customers for that, sales representatives are trying to develop relation with all the stakeholders viz. Doctor, Stockist and Retailers i.e. Chemist. The ultimate consumer of pharmaceutical product is patient. Present research highlights relationship between each stakeholder in pharmaceutical marketing and the use of relationship for business development.

Suggested Citation

Pathak, Ganesh and Bhola, Sarang Shankar, Customer Relationship Management (CRM) in Pharma (April 3, 2015). IJMRR, Jan 2014, Volume 4, Issue 1, Article No-13, 116-122, Available at SSRN: https://ssrn.com/abstract=2589462

Ganesh Pathak (Contact Author)

Sri Balaji University, Pune ( email )

Sri Balaji University, Pune
Pune, MA
India

Lotus Business School ( email )

Mumbai Bengaluru Bypass Road
Near Sai Expressway Petrol Pump
Punawale , Pune, IN Maharashtra 411033
India
411033 (Fax)

HOME PAGE: http://lotuscentre.ac.in

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research ( email )

Survey No.467/2, Varye
Tal. Satara
Satara, 415001
India
+919822124414 (Phone)

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