Awareness of Customers About Eco-Friendly Products - A Study of Satara District

Golden Research Thoughts, Volume 4, Issue 4, Oct-2014

15 Pages Posted: 4 Apr 2015

See all articles by Dipti Barge

Dipti Barge

Gourishankar Institute of Management

Dinkar More

Arts & Commerce College, Ashta

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research

Date Written: April 3, 2015

Abstract

With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evident to validate its infiltration to all the stakeholders. Customer being a major stakeholder widely influences the fate of such strategies. Present study endeavors to investigate the “reach and status” of eco-friendly attribute of a product among customers. Researcher studied the awareness of customers about impact of buying activity of human being on environment deterioration; Opinion of samples on steps would like to take for minimizing environment deterioration and for being environment friendly, awareness about eco-friendly product. Kind and Brand of eco-friendly products that customer uses as well as aware about. It has observed that, customers are aware about impact of buying activity on environment. Majority are aware about as well as they use eco-friendly products. Yet, majorities are unaware that, the product they presume to be eco-friendly, actually may not.

Suggested Citation

Barge, Dipti and More, Dinkar and Bhola, Sarang Shankar, Awareness of Customers About Eco-Friendly Products - A Study of Satara District (April 3, 2015). Golden Research Thoughts, Volume 4, Issue 4, Oct-2014, Available at SSRN: https://ssrn.com/abstract=2589493

Dipti Barge (Contact Author)

Gourishankar Institute of Management ( email )

National Highway 4
Maharashtra, 415020
India

Dinkar More

Arts & Commerce College, Ashta ( email )

Tal. Walwa
Dist. Sangli, Maharashtra 416 301
India

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research ( email )

Survey No.467/2, Varye
Tal. Satara
Satara, 415001
India
+919822124414 (Phone)

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