Willingness to Be Financially Informed and the Benefits of Nudging Investors to Do So

Abstract

Bhattacharya et al. (2012) shows that many investors are reluctant to accept and follow financial advice. This study analyzes three possibilities which could cause this misbehavior: non-monetary costs, willingness to become informed and comprehensibility of financial information. As so many investors do not accept financial advice, the study further analyzes if it is beneficial to nudge investors to do what is good for them (i.e. a risk profiling task). In order to improve the comprehensibility of financial information, the study further tests if different kinds of investors prefer different kinds of risk description formats. The results show that non-monetary costs and the comprehensibility of financial information are not the reasons why so many investors are reluctant to become informed investors. Moreover, nudging investors to do what is good for them is especially beneficial for investors who are intrinsically insufficiently motivated to become informed and who are financially unexperienced. Last but not least, the data clearly shows that different kinds of investors prefer different kinds of risk description formats.

Keywords: financial advice, financial information, experience sampling, risk communication, risk description formats, clickstream data, risk tolerance, financial experience, effort, mandatory risk profiling task, risk taking behavior

JEL Classification: D14, G11, G24, G28