Impact of Promotional Items on Business Outcomes in Pharmaceutical Industry
Pravara Management Review, 2013
9 Pages Posted: 6 Dec 2015
Date Written: 2013
Abstract
Pharmaceutical companies are using different strategies to develop relationship with employees and customer. CRM is one tool which is used for developing relationship with customers. Present research seeks the opinion of medical representatives and medical practitioners regarding use of promotional tools and its impact on business outcomes. Researcher has collected data by using structured schedule from 103 medical practitioners and 90 pharmaceutical company and analyzed using mean, S.D. and hypothesis is tested using independent sample 't' test resulted positive impact of promotional tools on business outcomes.
Keywords: Pharmaceutical Industry, Promotional Items, Business Outcomes.
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