New Age Ecosystem for Empowering Trade, Industry and Society

Abstract

The term “New Age Ecosystem” is coined here to deal with issues relating to the themes of Digital India, Clean India, Green India, Skill India, Smart India, Start-up India i.e. Ease of Doing Business – along with a theme of Make in India.

In the history of global economic growth and development, the year 2008 had set the pace of recession and almost all countries of the world and enterprises were struggling to come out of the grips of recession. The question of their survival rested on meeting a variety of challenges; grab the new opportunities and formulate various suitable strategies. This had set the beginning of an era, towards the path of global recession to global recovery. The signs of some recovery modes though hazy, were visible during beginning of this decade. However, the journey was full of volatility and the entire period, until now, has indeed been exploring the ways for a sustainable recovery amidst the uncertainties of the transitional phase. Thus, the focus on sustainability under the uncertainties has been the cynosure of all – the policy makers, academicians, research scholars, industrialists or the entrepreneurs.

Although, India was least affected with recession when compared to most of the developed world and presently has been witnessing a reasonably higher growth rate of 7–7.5%, it needs to meet many challenges and encash opportunities when the global economy in general is still moving under uncertainties i.e. experiencing transition from sluggish economy to growing economy. The present scenario thus, has thrown unique opportunities and challenges for the trade, industry, environment and the society as a whole necessitating to come out with a new eco-system and reforms to stimulate country’s growth and development in consistence with the themes of ‘Make in India’, ‘Green India’, ‘Skill India’, ‘Clean India’, ‘Digital India’ vis-à-vis the steps to ease of doing business in India.

In this backdrop, this book, titled as “New Age Ecosystem for Empowering Trade, Industry and Society” has come out with 44 papers, that address the various issues pertaining to different disciplines such as information and technology – representing digital India, sustainable environment – representing clean and green India, infrastructure development – dealing with the issues pertaining to smart India, and ease of doing business – representing the start-up India. These issues, dealing with the themes of Digital India, Clean and Green India, Smart India, Ease of Doing Business along with the theme of Make in India, collectively have been described by the authors as New Age Ecosystem. These papers were presented in the 19th Nirma International Conference on Management (NICOM 2016) organized by the Institute of Management, Nirma University, Ahmedabad, India.

Keywords: Digital India, Clean India, Green India, Smart India, Ease of Doing Business, Flash Sales, Financial Inclusion, Online Purchase Behavior, E-Commerce, E-Service Quality, Mobile Based Marketing, RFID Based Library Management, Green Marketing, Sustainable Cleanliness, Bio-fibers in Textiles

JEL Classification: A00, D00, D2, D8, E6, G00, I3, K2, L15, L6, L8, L86, M00, M13, M3, O00, O3, Q2, Q3, Q4