Download This PaperInteresting and Impactful Research: On Phenomena, Theory, and Writing
10 Pages Posted: 8 Sep 2016
Date Written: September 6, 2016
Abstract
Interesting research is impactful. It can emerge from deep immersion in a phenomenon yielding a premise that refutes the assumption of the audience. Theory should follow rather than precede the immersion in a phenomenon to explain it simply. The best writing is short, simple, and idea packed.
Suggested Citation: Suggested Citation
Tellis, Gerard J., Interesting and Impactful Research: On Phenomena, Theory, and Writing (September 6, 2016). Available at SSRN: https://ssrn.com/abstract=2835757 or http://dx.doi.org/10.2139/ssrn.2835757
Gerard J. Tellis (Contact Author)
University of Southern California - Marshall School of Business, Department of Marketing ( email )
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