Case Histories of Significant Medical Advances: SSRIs and Non-SSRIs (through 1999)
Harvard Business School General Management Unit Working Paper No. 20-135
Harvard Business School Accounting & Management Unit Working Paper No. 20-135
18 Pages Posted: 16 Jun 2021 Last revised: 4 Mar 2024
Date Written: June 11, 2021
Abstract
Our case history describes the development of Prozac, a blockbuster drug that transformed the treatment of depression – and became a cultural phenomenon in the United States. Specifically, we chronicle the: 1) prior treatments for depression and the research that provided a foundation for Prozac, before 1970; 2) development of Prozac, from 1971 to 1987; and 3) rapid adoption in the U.S. after 1988.
Keywords: Health Care and Treatment, Technological Innovation, Innovation, Technology Adoption, Invention; Governing Rules, Regulations, and Reforms
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