The Walt Disney Company: The Arrival of Eisner and Wells (B)

6 Pages Posted: 21 Oct 2008

See all articles by Jeanne Liedtka

Jeanne Liedtka

University of Virginia - Darden School of Business

Abstract

This case begins in mid-1984 with the arrival of the Eisner-Wells team to head Disney Productions. It lays out the specific actions taken by the new management team in each area of Disney's business, and contains excerpts from Eisner and Wells's first letter to shareholders. See also Disney Productions: The Walt Years (UVA-BP-0332).

Keywords: change, management of, diversification, leadership, strategy formulation

JEL Classification:

Suggested Citation

Liedtka, Jeanne, The Walt Disney Company: The Arrival of Eisner and Wells (B). UVA-BP-0339, Available at SSRN: https://ssrn.com/abstract=907796 or http://dx.doi.org/10.2139/ssrn.907796

Jeanne Liedtka (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-1404 (Phone)
804-924-6378 (Fax)

HOME PAGE: http://www.darden.virginia.edu/faculty/liedtka.htm

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