The Walt Disney Company: The Arrival of Eisner and Wells (B)
6 Pages Posted: 21 Oct 2008
Abstract
This case begins in mid-1984 with the arrival of the Eisner-Wells team to head Disney Productions. It lays out the specific actions taken by the new management team in each area of Disney's business, and contains excerpts from Eisner and Wells's first letter to shareholders. See also Disney Productions: The Walt Years (UVA-BP-0332).
Keywords: change, management of, diversification, leadership, strategy formulation
JEL Classification:
Suggested Citation: Suggested Citation
Liedtka, Jeanne, The Walt Disney Company: The Arrival of Eisner and Wells (B). UVA-BP-0339, Available at SSRN: https://ssrn.com/abstract=907796 or http://dx.doi.org/10.2139/ssrn.907796
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