Unilever (C)

9 Pages Posted: 21 Oct 2008

See all articles by Michael E. Gorman

Michael E. Gorman

University of Virginia - School of Engineering & Applied Science

Patricia H. Werhane

University of Virginia - Darden School of Business

Matthew M. Mehalik

University of Virginia - School of Engineering & Applied Science

Myles Standish

affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Abstract

Jan-Kees Vis, a staff worker in the middle echelons of the company, attempts to integrate sustainable development into existing environmental policy in hopes of providing a plan of action for achieving sustainability. Once the new policy is adopted, the case leaves the student to decide how the company should begin fulfilling its commitments. The C case continues the story of Vis's attempts to integrate sustainable development into Unilever's existing environmental policy in hopes of providing a plan of action for achieving sustainability, and reveals more of the company's efforts to fulfill its commitments. See also the A, B, and D cases (UVA-E-0153, UVA-E-0154, and UVA-E-0156) and "Unilever: Corporate Venturing and Environmental Sustainability (A)" (UVA-E-0152).

Keywords: environment, sustainable business, corporate policy, globalization, strategic development

Suggested Citation

Gorman, Michael E. and Werhane, Patricia H. and Mehalik, Matthew M. and Standish, Myles, Unilever (C). UVA-E-0155, Available at SSRN: https://ssrn.com/abstract=908423 or http://dx.doi.org/10.2139/ssrn.908423

Michael E. Gorman (Contact Author)

University of Virginia - School of Engineering & Applied Science ( email )

Box 400246
Charlottesville, VA 22904-0246
United States

Patricia H. Werhane

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4840 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/werhane.htm

Matthew M. Mehalik

University of Virginia - School of Engineering & Applied Science

Box 400246
Charlottesville, VA 22904-0246
United States

Myles Standish

affiliation not provided to SSRN

No Address Available

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