Renault-Volvo Strategic Alliance (D): December 2, 1993, and Beyond
9 Pages Posted: 21 Oct 2008
Abstract
The D case briefly presents the epilogue: the board withdraws the merger proposal and Volvo's CEO of 20 years resigns; the strategic alliance is dissolved; and Volvo embarks on a new strategy, focused on the automotive industry. The task for the student is to assess the reasons for dissolving the alliance, the merits of Volvo's new strategy, and the causes of Gyllenhammar's downfall. See also the A (UVA-G-0480), B (UVA-G-0481), C (UVA-G-0482), and B (abridged; UVA-G-0484) cases.
Keywords: acquisitions, joint ventures, leadership, mergers, international case, diversity
JEL Classification:
Suggested Citation: Suggested Citation
Bruner, Robert F. and Spekman, Robert E., Renault-Volvo Strategic Alliance (D): December 2, 1993, and Beyond. Darden Case No.: UVA-G-0483, Available at SSRN: https://ssrn.com/abstract=909933 or http://dx.doi.org/10.2139/ssrn.909933
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.