Download This PaperAcp, Inc. (B)
3 Pages Posted: 21 Oct 2008
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Acp, Inc. (B)
UVA-QA-0431
Number of pages: 3
Posted: 21 Oct 2008
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Abstract
This case can be used with the A case (UVA-QA-0430) to extend the "first-cut" decision analysis into issues of risk management and consideration of options to stop the project.
Keywords: decision analysis, marketing research, probability, risk management, sensitivity analysis, uncertainty
Suggested Citation: Suggested Citation
Bodily, Samuel E., Acp, Inc. (B). UVA-QA-0431, Available at SSRN: https://ssrn.com/abstract=911869 or http://dx.doi.org/10.2139/ssrn.911869
Samuel E. Bodily (Contact Author)
University of Virginia - Darden School of Business ( email )
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