Ptc Industries Limited (Transforming Metal) - a Case Study on Innovative and Entrepreneurial Practices by Indian SME

Abstract

Business Innovation has been the mother of all performances, whether it was for sustenance in the longer course or an act of continuous survival. Boldness has beauty and genius in it, as it is said. A similar survival tactics (as a course of innovation) has been a regular practice session for PTC Industries limited, the company known for transforming metal. "We focus on our Customers Success ours will surely follow", stands as their mission.

PTC industries' is a company, which combines with distinction, a set of past experiences and present available technologies that offer its respective customer finesse over competitive advantage. The company was founded in 1968 by its current Chairman and Managing Director Mr. S.C. Agarwal, who was an Engineer by profession. The company was initiated by 4 people with a Plasma furnace imported from USA. At that time, it was the only enterprise to have taken bold attempts, when the market requirements were quiet stretched for the castings. The idea was simple but bold in it's assuage. Foreign markets were never explored and this was the turning point for PTC in its very first phase. Mr. Agarwal started developing castings for those American and European companies, which had some sort of strategic alliance with their Indian counterpart.

Keywords: Innovative Practices, Intrinsic Motivation, Entrepreneurial Competency, Opportunity recognition & Orientation, Innovation