Future Trends and Consumer Lifestyles with Regard to Meat Consumption

Meat Science, Vol. 74, No. 1, p. 149-160, 2006

Posted: 11 Oct 2006

See all articles by Klaus G. Grunert

Klaus G. Grunert

Aarhus School of Business - Marketing and Statistics

Abstract

Using the food-related lifestyle model as a conceptual framework, one possible trend each is discussed for the following four components of food-related lifestyle: quality aspects, ways of shopping, cooking methods, and purchase motives. These trends refer to the increasing use of extrinsic cues in quality perception, shopping fast and easy vs. shopping in specialized outlets, the role of convenience and meat avoidance in cooking, and the role of concerns about the meat production process in purchasing. Indicators for each of these trends are discussed.

Keywords: Consumers, Lifestyle, Extrinsic cues, Convenience, Meat avoidance

Suggested Citation

Grunert, Klaus G., Future Trends and Consumer Lifestyles with Regard to Meat Consumption. Meat Science, Vol. 74, No. 1, p. 149-160, 2006, Available at SSRN: https://ssrn.com/abstract=936338

Klaus G. Grunert (Contact Author)

Aarhus School of Business - Marketing and Statistics ( email )

Haslegårdsvej 10
Århus V
Denmark

Do you have negative results from your research you’d like to share?

Paper statistics

Abstract Views
979
PlumX Metrics