Consumer Attitudes to Enzymes in Food Production

Trends in Food Science & Technology, Vol. 16, No. 10, pp. 466-474, 2005

Posted: 18 Apr 2007

See all articles by Helle Alsted Søndergaard

Helle Alsted Søndergaard

Aarhus University - Department of Marketing and Statistics

Klaus G. Grunert

Aarhus School of Business - Marketing and Statistics

Joachim Scholderer

Arhus University; University of Zurich

Abstract

The use of enzymes in food production has potential benefits for both food manufacturers and consumers. A central question is how consumers react to new ways of producing foods with enzymes. This study investigates the formation of consumer attitudes to different enzyme production methods in three European countries. Results show that consumers are most positive towards non-GM enzyme production methods. The enzyme production method is by far the most important factor for the formation of buying intentions compared to price and benefits. Results also show that environmental concern and attitudes to technological progress are the socio-political attitudes that have the highest predictive value regarding attitudes to enzyme production methods.

Keywords: Consumer attitudes, Enzymes, Food production, Environmental concern, Technological progress, Production methods

Suggested Citation

Søndergaard, Helle Alsted and Grunert, Klaus G. and Scholderer, Joachim, Consumer Attitudes to Enzymes in Food Production. Trends in Food Science & Technology, Vol. 16, No. 10, pp. 466-474, 2005, Available at SSRN: https://ssrn.com/abstract=980644

Helle Alsted Søndergaard (Contact Author)

Aarhus University - Department of Marketing and Statistics ( email )

Fuglesangs Allè 4
Århus N, 8210
Denmark

Klaus G. Grunert

Aarhus School of Business - Marketing and Statistics ( email )

Haslegårdsvej 10
Århus V
Denmark

Joachim Scholderer

Arhus University ( email )

Department of Economics and Business Economics
Fuglesangs Allé 4
Århus V, 8210
Denmark
+45 871 65019 (Phone)

HOME PAGE: http://person.au.dk/js@econ.au.dk

University of Zurich ( email )

CCRS
Zähringerstrasse 24
Zurich, 8001
Switzerland
+41 44 634 40 61 (Phone)

HOME PAGE: http://www.ccrs.uzh.ch

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