Consumers, Food and Convenience: The Long Way from Resource Constraints to Actual Consumption Patterns

Posted: 19 Apr 2007

See all articles by Joachim Scholderer

Joachim Scholderer

Arhus University; University of Zurich

Klaus G. Grunert

Aarhus School of Business - Marketing and Statistics

Abstract

Two theoretical frameworks have been used in previous research to explain consumers' interest in effort-saving activities in the context of meal production: the household production approach and the convenience orientation approach. A model is developed that synthesizes both approaches, assuming that the influence of resource constraints on actual convenience behaviours is doubly mediated, first by perceptions of resource constraints, and then by convenience orientations. In Study 1, the model is calibrated based on a sample of 1000 French respondents with main responsibility for food shopping and meal preparation in their households. In Study 2, the model is cross-validated using a similar sample of 1000 UK respondents. Results of both studies support the double mediation hypothesis.

Keywords: Convenience, Food and nutrition, Resource constraints, Household production, Cross-cultural research

Suggested Citation

Scholderer, Joachim and Grunert, Klaus G., Consumers, Food and Convenience: The Long Way from Resource Constraints to Actual Consumption Patterns. Journal of Economic Psychology, Vol. 26, No. 1, pp. 105-128, 2005, Available at SSRN: https://ssrn.com/abstract=980674

Joachim Scholderer (Contact Author)

Arhus University ( email )

Department of Economics and Business Economics
Fuglesangs Allé 4
Århus V, 8210
Denmark
+45 871 65019 (Phone)

HOME PAGE: http://person.au.dk/js@econ.au.dk

University of Zurich ( email )

CCRS
Zähringerstrasse 24
Zurich, 8001
Switzerland
+41 44 634 40 61 (Phone)

HOME PAGE: http://www.ccrs.uzh.ch

Klaus G. Grunert

Aarhus School of Business - Marketing and Statistics ( email )

Haslegårdsvej 10
Århus V
Denmark

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