Food Quality and Safety: Consumer Perception and Demand

Posted: 26 Jun 2007

See all articles by Klaus G. Grunert

Klaus G. Grunert

Aarhus School of Business - Marketing and Statistics

Abstract

Research on consumer quality perception is reviewed using the Total Food Quality Model as a structuring device. The relationship between food safety and quality is addressed, and is discussed in the context of research on consumer risk perception. Quality and safety perception is linked to food choice and consumer demand, addressing questions of price perception and the validity of willingness-to-pay measurements. It is concluded that food quality and safety are central issues in today's food economics, though many research questions remain to be addressed.

Keywords: Consumer, Quality, Risk, Branding, Means-end approach

JEL Classification: Q13, Q18, M31, D11

Suggested Citation

Grunert, Klaus G., Food Quality and Safety: Consumer Perception and Demand. European Review of Agricultural Economics, Vol. 32, No. 3, pp. 369-391, 2005, Available at SSRN: https://ssrn.com/abstract=995161

Klaus G. Grunert (Contact Author)

Aarhus School of Business - Marketing and Statistics ( email )

Haslegårdsvej 10
Århus V
Denmark

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