Joann Peck

University of Wisconsin-Madison, Wisconsin School of Business

Associate Professor

975 University Ave

Madison, WI 53706

United States

  • University of Wisconsin-Madison, Wisconsin School of Business

SCHOLARLY PAPERS

4

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1,103

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10

CROSSREF CITATIONS

9

Scholarly Papers (4)

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1.

In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership

Journal of Consumer Psychology, 23(2), 189-196, 2013
Number of pages: 27 Posted: 13 Sep 2012 Last Revised: 16 Mar 2016
Joann Peck, Victor A. Barger and Andrea Luangrath
University of Wisconsin-Madison, Wisconsin School of Business, University of Wisconsin-Whitewater and University of Iowa - Henry B. Tippie College of Business
Downloads 514 (101,421)
Citation 2

Abstract:

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touch, haptics, imagery, haptic imagery, endowment effect

2.

Textual Paralanguage and Its Implications for Marketing Communications

Journal of Consumer Psychology, 27(1), 98-107, 2017
Number of pages: 37 Posted: 16 May 2016 Last Revised: 24 Feb 2017
Andrea Luangrath, Joann Peck and Victor A. Barger
University of Iowa - Henry B. Tippie College of Business, University of Wisconsin-Madison, Wisconsin School of Business and University of Wisconsin-Whitewater
Downloads 337 (164,789)

Abstract:

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Paralanguage, Nonverbal Communication, Computer-Mediated Communication, Linguistics, Digital Marketing, Social Media, Branding

3.

Individual Differences in Interpersonal Touch: On the Development, Validation, and Use of the 'Comfort with Interpersonal Touch' (CIT) Scale

Journal of Consumer Psychology, 25, 1 (2015) 60–77
Number of pages: 18 Posted: 08 Aug 2014 Last Revised: 12 Apr 2016
Andrea Luangrath and Joann Peck
University of Iowa - Henry B. Tippie College of Business and University of Wisconsin-Madison, Wisconsin School of Business
Downloads 252 (222,599)

Abstract:

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touch, interpersonal touch, nonverbal communication, individual difference, scale development, haptics

4.

The Effect of Mere Touch on Perceived Ownership

Journal of Consumer Research, Forthcoming
Posted: 20 Feb 2009
Joann Peck and Suzanne B. Shu
University of Wisconsin-Madison, Wisconsin School of Business and University of California, Los Angeles - Anderson School of Management

Abstract:

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touch, perceived ownership, endowment effect, haptics