The New Road: Strategic Social Partnerships (Portuguese version)

Harvard Business Review (Latin American edition), December 2004

Posted: 30 Jun 2009 Last revised: 2 Jul 2009

See all articles by James E. Austin

James E. Austin

Harvard Business School

Ezequiel A. Reficco

ESCP Business School

Gustavo Herrero

affiliation not provided to SSRN

Date Written: December 1, 2004

Abstract

The traditional philanthropy practiced by your company is good. But you may be squandering an opportunity to create true strategic value, both social and financial, through your relationships with civil society.

Note: Downloadable document is in Portuguese.

Suggested Citation

Austin, James E. and Reficco, Ezequiel A. and Herrero, Gustavo, The New Road: Strategic Social Partnerships (Portuguese version) (December 1, 2004). Harvard Business Review (Latin American edition), December 2004, Available at SSRN: https://ssrn.com/abstract=1011011

James E. Austin (Contact Author)

Harvard Business School ( email )

Cumnock 300
Boston, MA 02163
United States
617 495-6497 (Phone)

Ezequiel A. Reficco

ESCP Business School ( email )

C. de Arroyofresno, 1
Madrid, Madrid 28035
Spain

HOME PAGE: http://https://escp.eu/reficco-ezequiel

Gustavo Herrero

affiliation not provided to SSRN ( email )

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