On the Civic Role of Firms in Emerging Ecologies of Value

15 Pages Posted: 26 Jun 2008

See all articles by Andrea Ganzaroli

Andrea Ganzaroli

University of Milan - Department of Business Policy and Economics

Luigi Orsi

University of Milan - Dipartimento di Scienze Economiche, Aziendali e Statistiche

Chiara Pierani

affiliation not provided to SSRN

Luciano Pilotti

University of Milan - Department of Economics, Business and Statistics

Date Written: October 9, 2007

Abstract

Knowledge is the main competitive assets in today economy. This resource, differently from the others firms have traditionally managed, increases its value through sharing and diffusing. Adoption, in fact, does not only contribute to increase its trustworthiness, but also to broadening its scope and application. The development of global digital infrastructures such as Internet has even enhanced the potential advantages that may derive from sharing knowledge. In this paper the development of ecologies of value, context of knowledge sharing where parties participate to the production of a collective value, is presented as alternative strategy to protecting the value of knowledge through intellectual property right. Being able to leverage on the potential disclosed by collective interaction in ecology of values requires participants not exploiting open accessibility to their own advantage. This calls for the emergence of a new ethic. An ethic of the abundance, where people develop a complete consciousness of the potential deriving from sharing knowledge for their own success and happiness. The role of firms in emerging ecologies of value is to promote the development of such an ethic by setting up context of interaction that are open, based on tolerance and mutual transparency.

Keywords: ethics, corporate governance

JEL Classification: M13, M14

Suggested Citation

Ganzaroli, Andrea and Orsi, Luigi and Pierani, Chiara and Pilotti, Luciano, On the Civic Role of Firms in Emerging Ecologies of Value (October 9, 2007). Available at SSRN: https://ssrn.com/abstract=1069905 or http://dx.doi.org/10.2139/ssrn.1069905

Andrea Ganzaroli

University of Milan - Department of Business Policy and Economics ( email )

Milano, I-20122
Italy

Luigi Orsi (Contact Author)

University of Milan - Dipartimento di Scienze Economiche, Aziendali e Statistiche ( email )

via Conservatorio 7
Milano, 20122
Italy

Chiara Pierani

affiliation not provided to SSRN

Luciano Pilotti

University of Milan - Department of Economics, Business and Statistics ( email )

Via Festa del Perdono, 7
Milan, 20122
Italy
+390250321530 (Phone)
+390250321505 (Fax)

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