Framing Theory
Posted: 21 Dec 2007
Abstract
We review the meaning of the concept of framing, approaches to studying framing, and the effects of framing on public opinion. After defining framing and framing effects, we articulate a method for identifying frames in communication and a psychological model for understanding how such frames affect public opinion. We also discuss the relationship between framing and priming, outline future research directions, and describe the normative implications of framing.
Keywords: framing, public opinion, political preferences, political communication, content analysis
Suggested Citation: Suggested Citation
Chong, Dennis and Druckman, James N., Framing Theory. Annual Review of Political Science, Vol. 10, June 2007, Available at SSRN: https://ssrn.com/abstract=1077308
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