Direct Share Ownership as a Diffusion Phenomenon

14 Pages Posted: 15 Jan 2008 Last revised: 18 Jan 2008

See all articles by Lujer Santacruz

Lujer Santacruz

University of Southern Queensland - Faculty of Business Education Law and Arts

Date Written: December 3, 2007

Abstract

In this paper, the incidence of share ownership in terms of percentage of the Australian adult population holding direct shares are analysed through the lens of the theory of diffusion of innovations. A mixed influence diffusion model is proposed having predictive variables namely IPO activity and recent returns that are posited to affect the extent of external and internal influences on the rate of adoption of the practice of direct share ownership. Limitations of the research data as well as inherent weaknesses of the diffusion model due to its simplifying assumptions are discussed along with future opportunities for research on the subject area.

Keywords: investments, direct shares, diffusion of innovation

Suggested Citation

Santacruz, Lujer, Direct Share Ownership as a Diffusion Phenomenon (December 3, 2007). Available at SSRN: https://ssrn.com/abstract=1081842 or http://dx.doi.org/10.2139/ssrn.1081842

Lujer Santacruz (Contact Author)

University of Southern Queensland - Faculty of Business Education Law and Arts ( email )

West Street
Toowoomba 4350, Queensland
Australia
617 46311574 (Phone)
617 46315594 (Fax)

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