Contribution from East Culture to Western Companies: Sun Tzu a Strategic Classic Book

Abstract

Who have not listened the name "Sun Tzu" could imagine a lot of things on who is that person. Sun Tzu is an eastern general that wrote the book: The art of war 21 centuries ago. In this book, Sun Tzu teaches to people in the the organizations to face a complex market by means of the formulation, selection and implementation of the strategy through the narration of situations characteristic of an army. This article makes an interpretation of the 13 chapters, allowing those that are in charge of a company to have a reading that allows them to find elements to assure the survival of its organization. Survival that implies sustainable financial results and adaptability to the turbulent environment

Note: Downloadable document is in Spanish.

Keywords: Strategy, Sun Tzu, Turbulent environment