Party Competition and Media Messages in U. S. Presidential Elections
21 Pages Posted: 7 Jul 2008
Abstract
At one point during the 1988 campaign, Michael Dukakis was ahead in the public opinion polls by 17 percentage points, but he eventually lost the election by 8 percent. Walter Mondale was ahead in the polls by 4 percent during the 1984 campaign but lost the election in a landslide. During June and July of 1992, Clinton, Bush, and Perot each had turns in the public opinion poll lead.
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