Salessoft, Inc. (D): Simulation Model--Managing the Sales-Transaction Process and Competition

5 Pages Posted: 21 Oct 2008

See all articles by Robert Landel

Robert Landel

University of Virginia - Darden School of Business

Abstract

The attached materials present screenshots of the SalesSoft simulation model created to accompany the SalesSoft, Inc (C) case "Managing the Sales-Transaction Process and Competition," UVA-OM-1341. Students can prepare by using their systems-thinking skills after reading the (C) case. The goal of the simulation learning experience is to decide on the settings for each variable, quarter by quarter, in a way that achieves revenue, profit, and customer satisfaction targets. The simulation model can be obtained from Professor Landel at no charge.

Keywords: simulation, systems thinking

Suggested Citation

Landel, Robert, Salessoft, Inc. (D): Simulation Model--Managing the Sales-Transaction Process and Competition. Darden Case No. UVA-OM-1342, Available at SSRN: https://ssrn.com/abstract=1282923 or http://dx.doi.org/10.2139/ssrn.1282923

Robert Landel (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/landel.htm

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