An Empirical Study of Factors Relating to the Success of Broadway Shows

16 Pages Posted: 31 Oct 2008

See all articles by Jeffrey S. Simonoff

Jeffrey S. Simonoff

New York University (NYU) - Leonard N. Stern School of Business; New York University (NYU) - Department of Information, Operations, and Management Sciences

lan ma

Rider University

Date Written: 2000

Abstract

This article uses the Coxproportional hazardsmodel to analyze recentBroadway show data toinvestigate the factorsthat relate to the longevityof shows. The type ofshow, whether a show isa revival, and first-weekattendance for the showare predictive for longevity.Favorable critic reviewsin the New YorkDaily News are related togreater success, but reviewsin the New YorkTimes are not. Winningmajor Tony Awards is associatedwith a longerrun for a show, but beingnominated for Tonys andthen losing is associatedwith a shorter postawardrun.

Suggested Citation

Simonoff, Jeffrey S. and ma, lan, An Empirical Study of Factors Relating to the Success of Broadway Shows (2000). NYU Working Paper No. SOR-2000-9, Available at SSRN: https://ssrn.com/abstract=1290218

Jeffrey S. Simonoff (Contact Author)

New York University (NYU) - Leonard N. Stern School of Business ( email )

44 West 4th Street
Suite 9-160
New York, NY NY 10012
United States

New York University (NYU) - Department of Information, Operations, and Management Sciences

44 West Fourth Street
New York, NY 10012
United States

Lan Ma

Rider University ( email )

2083 Lawrenceville Road
Lawrenceville Township, NJ 08648
United States

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