The Digital Challenge for Public Television Broadcasters

Moszoro, Marian; Krzyżanowska, Magdalena

The Digital Challenge for Public Television Broadcasters

PROCEEDINGS OF THE 16TH ANNUAL CONFERENCE ON MARKETING AND BUSINESS STRATEGIES FOR CENTRAL & EASTERN EUROPE, Springer R. Chadraba P., eds., Vienna (Austria), 2008

13 Pages Posted: 1 Feb 2009 Last revised: 30 Jul 2014

See all articles by Marian Moszoro

Marian Moszoro

Warsaw School of Economics (SGH); International Monetary Fund (IMF); George Mason University - Department of Economics; George Mason University - Interdisciplinary Center for Economic Science (ICES)

Magdalena Krzyżanowska

Kozminski University

Date Written: December 1, 2008

Abstract

The television industry in Europe is in the midst of significant change, with increasing challenges in consumer demands and digitalization. Soon television will cater to diverse consumer needs for information, communication and entertainment through specialized, niche content via multichannel offerings. With increasing competition from convergence players in TV, telecommunications and the Internet, the industry is confronting unparalleled complexity and pressure to change. TVP - the Polish national broadcaster - is facing a need to develop a new business model. The article is divided into an analysis of TVP's competitive strategy and a case study considering the development of thematic channels at TVP.

Keywords: Digital Television, DVB-T, Public Broadcasters, Media

JEL Classification: L11, L82

Suggested Citation: Suggested Citation

Moszoro, Marian W. and Krzyżanowska, Magdalena, The Digital Challenge for Public Television Broadcasters (December 1, 2008). PROCEEDINGS OF THE 16TH ANNUAL CONFERENCE ON MARKETING AND BUSINESS STRATEGIES FOR CENTRAL & EASTERN EUROPE, Springer R. Chadraba P., eds., Vienna (Austria), 2008, Available at SSRN: https://ssrn.com/abstract=1336125