On the Paternity of a Market Delineation Approach
Posted: 4 Feb 2009
Date Written: January 12, 2009
Abstract
This paper traces the historical antecedants of the 1982 Merger Guidelines SSNIP (small but significant and non-transitory increase in price) approach to market definition. Surveying the prior literature, it recognizes that the person believed to have proposed the approach was Morris Adelman. The author claims a second-mover slot for his testimony in a 1972 brewing merger case, the IBM case, and the Marathon-Mobil case of 1981, along with a 1980 restatement of market definition principles in his industrial organization textbook. Intermediate contributions are also surveyed.
Keywords: SSNIP, market definition
Suggested Citation: Suggested Citation
Scherer, Frederic M., On the Paternity of a Market Delineation Approach (January 12, 2009). Available at SSRN: https://ssrn.com/abstract=1337079
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.