Is the Socially Responsible Corporation a Myth? The Good, Bad and Ugly of Corporate Social Responsibility
Academy of Management Perspectives, May 2009
27 Pages Posted: 29 Mar 2009
Date Written: March 28, 2009
Abstract
Despite differences of opinion about the efficacy of the concept of corporate social responsibility there is a general consensus amongst academics, policy makers and practitioners that corporations operate with social sanction that requires that they operate within the norms and mores of the societies in which they exist. In this article, I argue that the notion of a socially responsible corporation is potentially an oxymoron because of the naturally conflicted nature of the corporation. This has profound implications for our understanding of corporate social responsibility, what we view as the relevant issues relating to it and how we investigate its role and impact.
Keywords: Corporate Social Responsibility, Corporate Social Performance,
JEL Classification: D21,D6,M14,
Suggested Citation: Suggested Citation
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