Integrated Political Strategy
31 Pages Posted: 30 May 2009
There are 2 versions of this paper
Integrated Political Strategy
Integrated Political Strategy
Date Written: May, 29 2009
Abstract
This paper reviews the literature on corporate political strategy and identifies a number of open research questions and streams for potential investigation. The paper develops a framework to explain why, when, and how a firm will pursue multi-forum political action as part of its non-market and integrated strategy.
Keywords: Non-Market Strategy, Political Economy
JEL Classification: K23, P16
Suggested Citation: Suggested Citation
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