International Paper: The Aussedat-Rey Acquisition
21 Pages Posted: 12 Jun 2009
Abstract
International Paper is evaluating entry into European markets via acquisition of Aussedat-Rey, France's second largest paper company. The student is exposed to both strategic and valuation issues as much of the expected value of the takeover involves long-term position in the fast growing European market. The case also provides an opportunity to understand differences in cross-border takeovers as the bid is contested by a French buyer and opposed by French nationalists, thus raising political issues.
Excerpt
UVA-F-0920
INTERNATIONAL PAPER:
The Aussedat-Rey Acquisition
If these takeovers continue like this, there will not be a single French company left which is capable of resisting the weight of money from overseas.... These companies can count on me to put in place a system which will prevent the ruin of the French economy [and] prevent its pillage, especially within the Europe of 1993.
President Francois Mitterrand,
during a nationally televised
. . .
Keywords: communication process, communication strategy
Suggested Citation: Suggested Citation