Piedmont Home Products, Inc.
20 Pages Posted: 16 Jun 2009
Abstract
A small manufacturer of hardwood spiral stairs, facing a financial crisis, must rethink all elements of its marketing mix. Of particular importance is a planned entry into the retail (building supply stores) channel of distribution.
Keywords: distribution channels, marketing strategy, small business
Suggested Citation: Suggested Citation
Pfeifer, Phillip E., Piedmont Home Products, Inc.. Darden Case No. UVA-M-0437, Available at SSRN: https://ssrn.com/abstract=1420542 or http://dx.doi.org/10.2139/ssrn.1420542
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