Shelly-Gordon Energy Services, Inc

13 Pages Posted: 23 Jun 2009

See all articles by John L. Colley

John L. Colley

University of Virginia - Darden School of Business

Martin King

University of Virginia - Darden School of Business

Ros Parker

affiliation not provided to SSRN

Jacqueline Doyle

University of Virginia - Darden School of Business

Tadd Wilson

affiliation not provided to SSRN

Abstract

This case describes the devastating effect on a very successful design engineering firm of the sudden evaporation of its markets as the design and construction of new refineries was halted by environmental concerns. The case requires students to develop a strategy for restructuring the firm to deliver even more profitable upgrades and engineering services to the installed base of refineries. This restructuring requires very difficult decisions and attitude readjustment by the management of the firm.

Excerpt

UVA-OM-1069

Rev. Sept. 12, 2008

SHELLY-GORDON ENERGY SERVICES, INC.

Introduction

David Jones, vice president of the Refinery Engineering Division (RED) of Shelly-Gordon Energy Services, Inc., sat lost in thought at his desk. It was October, and Jones had recently learned that the latest Comprehensive Business Plan for the division had projected losses of about $ 19.9 million for the next fiscal year (see Exhibit l). He knew that Shelly-Gordon Engineering President, L. K. Matthews, was not going to tolerate any financial loss from RED and that he, David Jones, had to restore profitability to the division. Even though Jones had restructured his division in the past few years in response to changes in the business environment, he realized that RED still had a long way to go to become a viable business.

Division Background

. . .

Keywords: environmental issues, general management, reorganization, restructuring, strategy

Suggested Citation

Colley, John L. and King, Martin and Parker, Ros and Doyle, Jacqueline and Wilson, Tadd, Shelly-Gordon Energy Services, Inc. Darden Case No. UVA-OM-1069, Available at SSRN: https://ssrn.com/abstract=1422348 or http://dx.doi.org/10.2139/ssrn.1422348

John L. Colley (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=4273

Martin King

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Ros Parker

affiliation not provided to SSRN

No Address Available

Jacqueline Doyle

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Tadd Wilson

affiliation not provided to SSRN

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
13
Abstract Views
653
PlumX Metrics