E-banking Practices and Customer's Satisfaction-A Case Study in Botswana

Posted: 28 Aug 2009

See all articles by Mobarek Asma

Mobarek Asma

Stockholm Business School; Stockholm Business School

Date Written: August, 27 2009

Abstract

Banks’ external environment, including globalization and deregulation; have made the banks highly competitive; find it difficult to compete on price, and need to look at other ways to retain customers. As customers become more sophisticated, it becomes essential for banks to consider the use of technology to respond to their continuously changing requirements. This research is a combination of exploratory and descriptive research and primarily employed survey with structured, interviewing and observation method. After conducting this research, it is clearly seen that delivery channels are lacking in meeting the demands of the customer by not making them aware of E-banking and using obsolete or not too up-to-date technology. The hypotheses are tested and show that there is a relationship between age group, occupation type and some aspects of E-banking. The responses obtained for the acceptance of the electronic age were unanimous as the banking industry strongly feels that it must adapt to the electronics age if they are to move with time and customer demands and not be left behind. This study gets insight in all the intricacies regarding E-banking to determine ways that will affect the customers in Botswana and use it to their maximum benefit.

Suggested Citation

Asma, Mobarek and Asma, Mobarek, E-banking Practices and Customer's Satisfaction-A Case Study in Botswana (August, 27 2009). Available at SSRN: https://ssrn.com/abstract=1462670

Mobarek Asma (Contact Author)

Stockholm Business School ( email )

Roslagsvägen 1010
Stockholm, SE-106 91
Sweden

Stockholm Business School ( email )

Roslagsvägen 1010
Stockholm, SE-106 91
Sweden

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