Leveraging Champions to Build a Knowledge Management System for the Research and Development and Marketing Interface

10 Pages Posted: 9 Sep 2009 Last revised: 12 Mar 2012

Date Written: September 1, 2009

Abstract

The research and development (R&D)-marketing interface is one of the most critical elements in the development of commercially successful products. When these two departments can effectively link their processes and information sharing, companies can improve their product development efforts. Champions contribute to the success of this relationship by facilitating the information flow in five critical success factors (CSFs): customer requirements, customer feedback, competition, product development, and goal setting. Management can help the efforts of champions by establishing a knowledge management system (KMS) based on the CSFs. Integrating principles and methodologies from customer relationship management (CRM), an organization can develop a framework to establish a KMS for the R&D-marketing interface.

Keywords: R&D-marketing interface, knowledge management, customer relations management, championing

Suggested Citation

Caraballo, Ervin Luis, Leveraging Champions to Build a Knowledge Management System for the Research and Development and Marketing Interface (September 1, 2009). Journal of CENTRUM Cathedra, Vol. 2, Issue 2, pp. 22-31, 2009, Available at SSRN: https://ssrn.com/abstract=1470284

Ervin Luis Caraballo (Contact Author)

CENTRUM ( email )

Daniel Alomía Robles s/n
Los Alamos de Monterrico
Surco, Lima, Lima 00001
Peru

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