Procter & Gamble in the 21st Century (B): Welcoming Gillette
Posted: 16 Oct 2009
Date Written: September 15, 2009
Abstract
A.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger which sought to take the "best of both" from each company. In the integration's first phase, prior to the change of control, the strategy achieved successes while creating some unexpected challenges. How should the integration leaders address these challenges moving forward?
Suggested Citation: Suggested Citation
Kanter, Rosabeth Moss and Bird, Matthew, Procter & Gamble in the 21st Century (B): Welcoming Gillette (September 15, 2009). HBS Case No. 309-031, Harvard Business School General Management Unit, Available at SSRN: https://ssrn.com/abstract=1480119
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