Assessing Theory and Practice in Competitive Strategy: Challenges and Future Directions
Journal of CENTRUM Cathedra, Vol. 1, Issue 2, pp. 12-27, 2008
16 Pages Posted: 4 Oct 2009 Last revised: 12 Mar 2012
Date Written: September 1, 2008
Abstract
Competitive strategy scholars seek to answer three important questions: (a) what constitutes an effective strategy and how is it crafted, (b) how are strategies implemented in an organization, and (c) how can a strategy’s effectiveness be evaluated? Three corresponding themes, namely, strategy formulation, execution or implementation, and evaluation or control, permeate the competitive strategy literature. In this paper, nine issues of scholarly and practical relevance in the competitive strategy domain are reviewed and assessed. Collectively, the nine issues reflect the significant progress made in competitive strategy research in recent years and opportunities for further development in the field. Directions for future research are discussed.
Keywords: Competitive strategy, strategic consensus, performance measurement, middle management, art versus science, dynamic strategies, strategic risk, sustainability
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