Daqi

Posted: 13 Nov 2009

See all articles by Bob Pozen

Bob Pozen

Harvard University - Business School (HBS)

Rick Armbrust

Harvard University - Business School (HBS)

Ziquan Zhang

Harvard Business School

Date Written: May 21, 2009

Abstract

In 2008, Daqi was one of the largest Internet portals for user-generated content and leading word-of-mouth marketing provider in China. Grace Zhou, Daqi's CEO, was contemplating the risks and benefits of expanding Daqi's services into three new content areas-news, music, and popular bloggers. Each potential area of Daqi's expansion offered extensive benefits, such as major growth opportunity, as well as risks, including private lawsuits, government censorship, and significant capital investments. The case focuses on how Zhou must weigh the pros and cons of expansion both in each of these three areas, as well as the potential of a merger.

Suggested Citation

Pozen, Bob and Armbrust, Rick and Zhang, Ziquan, Daqi (May 21, 2009). HBS Case No. 309-113, Harvard Business School General Management Unit, Available at SSRN: https://ssrn.com/abstract=1504846

Bob Pozen (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Rick Armbrust

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Ziquan Zhang

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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