Clinical and Contract Research: Potential

Abstract

The purpose of this paper is to discuss the resources that have contributed to the competitive position of the Indian clinical and contract research organizations (CROs). In accordance to resource based view (RBV) approach, the main source of firm's market performance lies on the specific nature of their resources and accumulated competences. A combination of resources including supportive government policies, size and composition of population, skilled workforce, sound medical infrastructure, established pharma industry, and global linkages etc. help create a sustainable advantage for the Indian CROs. RBV helps explain the contribution of various resources and capabilities to the Indian CROs.

Keywords: Clinical research, CRO, RBV, Competitive Advantage