Fan Ownership Can Give UFL a Leg Up on Building Loyalty
Sports Business Journal, p. 28, August 27, 2007
1 Pages Posted: 5 Jan 2010
Date Written: August 27, 2007
Abstract
This article/editorial discusses the potential business advantages stemming from allowing public investment into the UFL (a new, start-up professional football league).
Keywords: sports, sports marketing, sports law, public shareholders, loyalty, football, competition
JEL Classification: L83, M13, M14, M21, M31
Suggested Citation: Suggested Citation
Edelman, Marc, Fan Ownership Can Give UFL a Leg Up on Building Loyalty (August 27, 2007). Sports Business Journal, p. 28, August 27, 2007, Available at SSRN: https://ssrn.com/abstract=1531694 or http://dx.doi.org/10.2139/ssrn.1531694
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