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Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

Harvard Business School NOM Unit Working Paper No. 10-054

8 Pages Posted: 13 Jan 2010

See all articles by Benjamin G. Edelman

Benjamin G. Edelman

Microsoft Corporation

Michael Schwarz

Yahoo! - Yahoo! Research Labs; National Bureau of Economic Research (NBER)

Date Written: January 12, 2010

Abstract

Abstract is not available at this time.

Suggested Citation

Edelman, Benjamin G. and Schwarz, Michael, Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions (January 12, 2010). Harvard Business School NOM Unit Working Paper No. 10-054, Available at SSRN: https://ssrn.com/abstract=1535319 or http://dx.doi.org/10.2139/ssrn.1535319

Benjamin G. Edelman (Contact Author)

Microsoft Corporation ( email )

One Microsoft Way
Redmond, WA 98052
United States

HOME PAGE: http://www.benedelman.org/

Michael Schwarz

Yahoo! - Yahoo! Research Labs ( email )

Sunnyvale, CA 94089

National Bureau of Economic Research (NBER)

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

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