How to Win Big in Place Marketing Battlefield - Formula One Night Race, the Singapore Perspective

Low, K C P

Download This Paper

Open PDF in Browser

Add Paper to My Library

How to Win Big in Place Marketing Battlefield - Formula One Night Race, the Singapore Perspective

Business Journal for Entrepreneurs, No. 4, pp., 115-125, 2008

11 Pages Posted: 27 Feb 2010 Last revised: 18 Mar 2010

See all articles by K C P Low

K C P Low

Kazakh Leading Academy of Architecture and Civil Engineering/ Kazakh American University (International Educational Corporation); University of the South Pacific; University of South Australia

Date Written: February 15, 2009

Abstract

Here, the author seeks to uncover and illustrate the marketing strategies in particular the differentiation strategies and other marketing strategies that Singapore wittingly or otherwise applies when place marketing the Lion-city, making it to be a global magnet. Additionally, the paper is also intended to specifically deal with the use of, effects and impact of the world’s first Formula One (F1) night race in the marketing of the island-Republic.

Keywords: Product strategies, pricing strategies, promotion strategies, place strategies

Suggested Citation: Suggested Citation

Low, Kim Cheng Patrick, How to Win Big in Place Marketing Battlefield - Formula One Night Race, the Singapore Perspective (February 15, 2009). Business Journal for Entrepreneurs, No. 4, pp., 115-125, 2008, Available at SSRN: https://ssrn.com/abstract=1559257