Download This PaperMidwest Express: A Bright Light in a Cloudy Industry
11 Pages Posted: 5 Apr 2010
Abstract
This case describes the elements, processes, and dynamics that have contributed to Midwest Express's being an outstanding airline service provider of the "best care in the air." The case illustrates the interrelationships among leadership, system, culture, people, and process, and the values of the strategy of dynamics.
Keywords: milgram, leadership
Suggested Citation: Suggested Citation
Horniman, Alexander, Midwest Express: A Bright Light in a Cloudy Industry. Darden Case No. UVA-BP-0398, Available at SSRN: https://ssrn.com/abstract=1583274 or http://dx.doi.org/10.2139/ssrn.1583274
Alexander Horniman (Contact Author)
University of Virginia - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
HOME PAGE: http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=4329
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