Strategic Entrepreneurship: The Role of Strategic Planning and Marketing in SMEs

BUSINESS ACROSS BORDERS IN THE 21ST CENTURY, G. Ogunmokun, R.Gabbay, & J. Rose, eds. Academy of World Business, Marketing & Management Development, 2006

Posted: 5 Apr 2010 Last revised: 8 Apr 2010

See all articles by Sascha Kraus

Sascha Kraus

Hochschule Liechtenstein

Dietmar Roessl

Vienna University of Economics and Business Administration

Matthias Fink

Vienna University of Economics and Business; Anglia Ruskin University

Carl Henning Reschke

Institute for Management Research Cologne

Date Written: October 4, 2006

Abstract

This paper proposes a concept called ‘strategic entrepreneurship’ that is grounded in the three academic fields of strategy, entrepreneurship and marketing. Regrettably, those concepts are only rarely or partly applied in SMEs and young ventures. We therefore argue for a synthesis of the disciplines, proposing a construct that includes both the concepts of entrepreneurship and marketing on the basis of strategic management. In this paper, the focus lies on Strategic planning. The paper reviews the empirical studies of strategic planning in SMEs and discusses their implications for strategic entrepreneurship.

Keywords: Strategic Entrepreneurship, Strategy, Entrepreneurship, SME, Planning, Strategic Planning, Success Factors, Strategy Formulation

Suggested Citation

Kraus, Sascha and Roessl, Dietmar and Fink, Matthias and Reschke, Carl Henning, Strategic Entrepreneurship: The Role of Strategic Planning and Marketing in SMEs (October 4, 2006). BUSINESS ACROSS BORDERS IN THE 21ST CENTURY, G. Ogunmokun, R.Gabbay, & J. Rose, eds. Academy of World Business, Marketing & Management Development, 2006, Available at SSRN: https://ssrn.com/abstract=1584265

Sascha Kraus

Hochschule Liechtenstein ( email )

Fürst Franz Josef Strasse
Vaduz, 9490
Liechtenstein

Dietmar Roessl

Vienna University of Economics and Business Administration ( email )

Welthandelsplatz 1
Vienna, Wien 1020
Austria
+43 1 31 336 4895 (Phone)

Matthias Fink

Vienna University of Economics and Business

Welthandelsplatz 1
Vienna, Wien 1020
Austria

Anglia Ruskin University ( email )

East Road
Cambridge CB1 1PT
United Kingdom

Carl Henning Reschke (Contact Author)

Institute for Management Research Cologne ( email )

Mainzer Str. 80
Cologne, 50678
Germany

HOME PAGE: http://www.imfk.de

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