Snow Brand Milk Products (C): 2009—Remaining Challenges

3 Pages Posted: 7 Apr 2010

See all articles by Jenny Mead

Jenny Mead

University of Virginia - Darden School of Business

Abstract

The turnaround at Snow Brand Milk Products was a real learning experience for all involved. The lessons were many, and while prioritizing them was difficult, it seemed clear that the most significant was the realization that the company existed to serve the consumer and, through that service, the broader society. This brief case outlines the successes that Nobuko Hiwasa pushed Snow Brand management to accomplish, and introduces the challenges that the company faced in 2009: primarily, continuing to build its Corporate Social Responsibility approach and addressing environmental and social issues.

Keywords: crisis management, business ethics, ethical issues, Japan, leadership, public relations/publicity, turnaround management

Suggested Citation

Mead, Jenny, Snow Brand Milk Products (C): 2009—Remaining Challenges. Darden Case No. UVA-E-0349, Available at SSRN: https://ssrn.com/abstract=1585603 or http://dx.doi.org/10.2139/ssrn.1585603

Jenny Mead (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
76
Abstract Views
1,042
Rank
567,904
PlumX Metrics