Flying Like a Bird with Jetpack: The New Human Flying Machine from Inventor Glenn Martin
U21Global Authentic Assessment Series, No. AA-2009-008
Posted: 7 May 2010
Date Written: August 17, 2009
Abstract
This assessment examines the feasibility of launching an innovative transportation tool called Jetpack in your country. Students are asked to utilize their knowledge of the new product development process to assess the business opportunity and develop a market entry plan. This assessment is suitable for use in both undergraduate and graduate courses in marketing management, entrepreneurship and new product development in general.
Keywords: Aviation, Transportation, Aircraft, New product development, Entrepreneurship, Invention, New Zealand
Suggested Citation: Suggested Citation
Ballantine, Paul and Wong, Ken, Flying Like a Bird with Jetpack: The New Human Flying Machine from Inventor Glenn Martin (August 17, 2009). U21Global Authentic Assessment Series, No. AA-2009-008, Available at SSRN: https://ssrn.com/abstract=1600510
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