Creating a University Technology Commercialisation Programme: Confronting Conflicts Between Learning, Discovery, and Commercialisation Goals

International Journal of Entrepreneurship and Innovation Management, Vol. 13, No. 2, 2011

20 Pages Posted: 12 May 2010 Last revised: 1 May 2013

See all articles by Alan D. Meyer

Alan D. Meyer

University of Oregon - Department of Management

Kathryn Aten

University of Oregon - Department of Management

Alan J. Krause

University of Oregon - Charles H. Lundquist School of Business

Matthew L. Metzger

University of Oregon - Charles H. Lundquist School of Business

Samuel S. Holloway

University of Portland

Date Written: March 2011

Abstract

Our knowledge-based society is pressing universities to transform from monastic scholarly enclaves into producers of new technologies and incubators of start-up firms. However, converting scientists’ curiosity-driven discoveries into commercially viable innovations has proven so difficult that observers liken the journey to crossing a ‘Valley of Death’. We conceptualize the challenges of commercializing university inventions in terms of three gaps: the technology discovery gap, the commercialization gap, and the venture launch gap. We chronicle the inception and evolution of a technology commercialization program at the University of Oregon, relating how the university confronted and dealt with the three gaps, and describing the intra-organizational partnerships developed to address them. We find that negotiating the gaps requires assimilation of a technology commercialization mission into the traditional academic missions of education and scientific discovery. To do this, universities must confront fundamental contradictions between learning, discovery, and commercialization.

Keywords: university technology commercialisation, technology transfer, multidisciplinary education, university spinouts, regional economic development.

Suggested Citation

Meyer, Alan and Aten, Kathryn and Krause, Alan J. and Metzger, Matthew L. and Holloway, Sam S., Creating a University Technology Commercialisation Programme: Confronting Conflicts Between Learning, Discovery, and Commercialisation Goals (March 2011). International Journal of Entrepreneurship and Innovation Management, Vol. 13, No. 2, 2011, Available at SSRN: https://ssrn.com/abstract=1604589

Alan Meyer (Contact Author)

University of Oregon - Department of Management ( email )

Eugene, OR 97403-1208
United States

Kathryn Aten

University of Oregon - Department of Management ( email )

Eugene, OR 97403-1208
United States

Alan J. Krause

University of Oregon - Charles H. Lundquist School of Business ( email )

1208 University of Oregon
Eugene, OR 97403-1208
United States

Matthew L. Metzger

University of Oregon - Charles H. Lundquist School of Business ( email )

1208 University of Oregon
Eugene, OR 97403-1208
United States

Sam S. Holloway

University of Portland ( email )

Portland, OR 97203
United States

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