Credit Suisse Group: Managing Equity Research as a Business

Abstract

In 2003, in the midst of industry turmoil and company-specific challenges, Stefano Natella was named Global Head of Equity Research at Credit Suisse. Over a six year period, Natella implemented and refined a new methodology for valuing equity research analysts, both individually and as a collective unit. Natella's system, known as the 'Scorecard' was also used as the basis for compensating, hiring and promoting analysts. Over time, the Scorecard was refined to allow Credit Suisse to improve its customer service efforts, in a way that maximized profitability for the firm.