Location Based Services: Renaissance for M-VAS
ICDM 2010 Conference Proceeding, pp. 83-93, 2010
10 Pages Posted: 21 Jun 2010 Last revised: 20 Jun 2013
Date Written: March 11, 2010
Abstract
With new technologies, fierce competition and everyday changing and increasing demand for mobile services on the horizon, telecom companies have to constantly deliver superior, differentiated and personalized solutions that not only satisfy the existing demands of their consumers but also change the whole end user experience to take it to the next level. This paper describes about the mobile service that is changing the face of mobile value added services experience and taking it to the next level. In this paper, a detailed study of different technologies being used worldwide for determining location of the mobile user described along with a case study to TCS for its commercial deployment. This paper gives insight on how location of a user coupled with presence information and profiling can be monetized so as to give the user services that are context based and relevant at that point of time at that location which enables the vision of ‘delivering right services to the right target audience at right time’. This paper also describes about the various LBS application categories, privacy framework that can be deployed and business models for Location Based Services which are adopted worldwide and which would be the best suitable for Indian market. It includes a survey analysis of the same, which was carried out online to get the consumer insight of the Location Based Services. This paper concludes by publishing recommendations and key findings that will help TCS form a formidable business case for its new offering - Location Based Services - that is to be piloted in India with leading mobile operators and then spread across geographies.
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