Dynamic Resource Application for Sustainable Technology Implementations

International Journal of Management and Marketing Research, Vol. 3, No. 2, pp. 19-32, 2010

14 Pages Posted: 9 Sep 2010

See all articles by Andrew Manikas

Andrew Manikas

University of Wisconsin - Oshkosh

Michael Godfrey

University of Wisconsin - Oshkosh

Date Written: 2010

Abstract

Government environmental regulations, along with increasing awareness and demand from customers for firms to be sustainable, are driving firms to implement new technologies to enhance the sustainability practices of their firms. Given a finite implementation horizon and a target improvement level, a project manager must decide when to apply resources to a project. We develop an optimal control model to specify when to apply resources under different operating cost differentials, taking into account resource cost. We find that technologies that are more efficient are optimally implemented with a front-loaded schedule to achieve cost savings quickly. Conversely, technologies that are more expensive, but mandated, are ideally implemented on a back-loaded schedule.

Keywords: Sustainability, Technology Implementation, Project Management, Green, Resource

JEL Classification: C02, C61, M10, O21

Suggested Citation

Manikas, Andrew and Godfrey, Michael, Dynamic Resource Application for Sustainable Technology Implementations (2010). International Journal of Management and Marketing Research, Vol. 3, No. 2, pp. 19-32, 2010, Available at SSRN: https://ssrn.com/abstract=1668954

Andrew Manikas (Contact Author)

University of Wisconsin - Oshkosh ( email )

Michael Godfrey

University of Wisconsin - Oshkosh ( email )

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